Direct engagement / International publicity
ALLY in Manila
Bringing a Thai artist’s story to a new audience.
The assignment
Extend ALLY’s promotional presence into the Philippines through locally relevant media engagement and on-ground publicity support.
Our approach
We localized the publicity operation for the Philippine media landscape, coordinating outreach, press materials, interview opportunities and on-site execution around the talent’s Manila activities.
Our role
- PR planning and Philippines media strategy
- Media targeting and invitations
- News release development
- On-ground media operations in Manila
- Talent logistics coordination