Novo Nordisk in Thailand

The assignment

Support Novo Nordisk’s official launch in Thailand through strategic media engagement, press communications and stakeholder-facing publicity activities.

Our approach

Through an agency-partner engagement, we supported coordinated media outreach, press materials, interview opportunities and influencer engagement, creating multiple touchpoints for the brand’s introduction to the Thai market.

Our role

• Media targeting and invitations
• News release development
• Media interview coordination
• Influencer planning and engagement
• Launch-day media operations